Truvo Belgium is the market leader in local search and advertising and publishes the printed and online Golden and White Pages phone directories. Since 1994, Truvo has used LANSA for its core System i Golden Pages information system and has more recently integrated a .NET sales application, used by over 400 sales representatives, via LANSA Web services. With the help of LANSA Integrator, sales reps can download customer portfolios and then upload contracts and advertisement specifications to the back office systems. The printed guides are also prepared on the System i and delivered to the printers in XML format using LANSA Integrator.
Gunter Gheysens, IT development manager at Truvo Belgium, says, "Using LANSA Integrator and Web services we can use best of breed systems in the back office, in the graphics department and on the sales rep's laptop and integrate them all seamlessly. LANSA's easy business process integration lets us quickly grasp business opportunities and provide a better service to the customer."
LANSA's easy business process integration lets us quickly grasp business opportunities and provide a better service to the customer
- A Massive and Complex Operation
- Smooth Exchange of Information
- Easy Business Process Integration
- Staying Number One
- Company and System Information
A Massive and Complex Operation
Truvo publishes the online and printed Golden and White Pages phone directories in Belgium. This includes ten regional editions, 27 local Zoom guides and 2 Mobilo guides for the mobile user. The company prints and distributes approx. 4.5 million sets of guides each year and its Web site has almost 1.9 million unique visitors every month. The directories are also available on CD, DVD and Digital TV. And recently via an MSN chatbot.
Every company in Belgium is in the Golden Pages, even the small corner store. While standard listings are free, there are 125,000 customers who pay for extra services. Advertisements remain valid for one year in our printed publications and for a flexible period on our Internet directories.
"It is a massive and complex operation," explains Gheysens. "Contacting and visiting customers, collecting data and checking it for accuracy, arranging the information and advertisements into sections, publishing to various media and distributing the printed guides to every telephone subscriber."
"Truvo employs 400 sales staff who advise on circulation, market information, available advertising options and pricing. There are nearly 50 fulltime graphic designers and over 20 staff to check the content."
"We have always used IBM hardware and evolved from IBM S/36, to S/38 to AS/400 and now System i."
"Initially we developed in RPG, but in 1994 we started using LANSA. This worked out really well and so we decided to do all new development in LANSA. Nowadays our core system is LANSA-based and RPG is used less and less."
"To support our sales staff, we also use a .NET solution called ProPricing/Profolio that was developed for us by a third party. Initially this solution was mostly used for price calculations, as advertising scenarios can be quite complex, but over the years it has grown. Last year we decided to take maintenance of the .NET solution in-house, so we can respond faster to business requirements."
"Contract information, advertisement specifications and other customer details needed to be shared between traveling sales staff and the back office. So we wanted a fast and secure way to exchange information between the .NET solution on the sales rep’s laptop and our core production systems on the System i."
"An SOA approach using Web services was the obvious way to go and after a disappointing experience with a Java-based BPI tool, we selected LANSA Integrator. Now all our Web services are built in LANSA," says Gheysens.
An SOA approach using Web services was the obvious way to go and after a disappointing experience with a Java-based BPI tool, we selected LANSA Integrator
Smooth Exchange of Information
The enhanced sales solution is based on individual customer dossiers that are assembled in XML on the System i with LANSA Integrator and then assigned by the sales manager to a sales rep for downloading to their laptop. Because the majority of the information is kept in the downloaded customer dossier, the rep can work off-line. Only recent information needs to be exchanged.
From the dossiers, sales staff have a complete view in ProPricing of all their customers, including existing contracts, forecasted sales, recent contact notes, last year's advertisements and other supporting documents.
Based on the available information and on new input from the customer, the sales rep can build a number of new advertising scenarios, with appropriate pricing and present these to the customer.
When the customer selects a scenario, the sales contract and advertisement specifications are created in ProPricing and uploaded by Profolio to the System i via a LANSA Web service which parses it into the DB2 database for further processing by the back office system. Some information, such as logos and graphics, can also be delivered manually by email or post.
The graphics department then works on the advertisement based on the specifications and instructions that are kept on the System i. The real graphical design work is done on their Macintosh computers and the resulting advertisement is stored on Truvo's UNIX server in postscript and PDF format. When finished, the customer gets a printed proof of what he has bought for approval.
Recently, a LANSA Web service was used to dynamically create a URL that links to a PDF of last year's graphic advertisements that is stored on the UNIX machine. The sales rep can browse these PDFs online or use a fast FTP connection to download them to their laptop.
"If the graphical advertisement stays the same, it can be quickly reused and the sales rep can focus on the other changes the customer wants. All this has improved the contract turnaround time, which is a great benefit to the customer and Truvo," says Gheysens.
Preparation of the printed guides and directories also happens on the System i. The directory data is pre-paginated with LANSA-based software and delivered in XML format by LANSA Integrator to the printer. The XML contains directory contact details and also the font and type settings and links to the graphic advertisements.
The enhanced sales solution is based on individual customer dossiers assembled in XML on the System i with LANSA Integrator then assigned to a sales rep for downloading to their laptop
Easy Business Process Integration
"Smooth exchange of information between the System i and the sales rep's laptops has helped them conduct an efficient and productive meeting with customers," explains Gheysens.
"The sales rep can quickly show a number of advertisement scenarios to the customer and provide accurate pricing on the spot."
"Once the sales rep has closed the sale, the contract is uploaded and parsed to the System i via a LANSA Integrator Web service where the information is used to handle all further back office processes."
"The quick exchange of the sales contract and advertisement specifications has sped up fulfillment and helps support our customer focused approach."
"LANSA's stability and performance are crucial in our demanding environment with massive databases and complex processes. The System i can handle the heavy load easily."
"Developing Web services with LANSA is quick and production performance is also good. We taught ourselves how to build Web services, with just a bit of help from a LANSA consultant. So it didn't take long before we could create them on our own."
"LANSA makes it easy to map data and create links. In Java, even if you have a script, there is still a lot of coding to do. We also had some performance problems running the Java Web services. Maybe performance would have been better if we configured our entire server for Java, but in a mixed environment you cannot do that. LANSA Integrator is our path forward for all Web services."
"If you want to stay in the game in this industry, you have to be able to adapt quickly and use every window of opportunity. That is not always easy when you use packaged solutions or outsource development. That is why we want to be in control of our business critical applications."
"Using LANSA integrator and Web services we can use best of breed systems in the back office, in the graphics department and on the sales rep laptop and integrate them all seamlessly. LANSA's easy business process integration allows us to quickly grasp business opportunities and provide a better service to the customer."
"LANSA provides magnificent products for development and integration. Having experimented with other integration tools and maintaining the .NET solution our selves, we can compare and realize the enormous amount of work LANSA does underneath the covers. The speed of coding and the simplicity LANSA provides is exceptional. After a few weeks of training you can be quite productive."
"Our developers love working with LANSA because it is so productive and because they can understand the entire LANSA development environment. With LANSA you feel in control because you know you can create a solution from start to end. Java and C# developers feel a need to specialize, because they cannot grasp the whole environment. You need someone who understands Java beans, someone else who understands Web services and someone else again who understands creating an interactive user interface."
"The one disadvantage is that it is hard to find LANSA developers in Belgium. Several developers in our team come from the Netherlands, where there is a larger LANSA base. On computer schools they only teach tools like Java and C#. Especially the younger developers are worried LANSA may not look good on their resume, the more senior and business oriented IT professional can see the advantage LANSA offers."
Smooth exchange of information between the System i and the sales rep's laptops has helped them conduct an efficient and productive meeting with customers
Staying Number One
"We want to stay number one in Belgium for all local search and advertising facilities, both in print and online," says Gheysens.
"We want to help our customers to be easily found by their customers. We want to provide the best possible services to support their business. We want to differentiate ourselves from the competitors in both quality and quantity of information. That is our aim."
"As an IT department you don't always have the time and the budget to take a step back and improve the architecture of your IT systems before you bolt on new business functionality. We are still a long way from implementing a SOA environment, but every Web service is a step in the right direction," concludes Gheysens.
"Today we only use Web services between our internal business systems, but in the future we may want to give customer access to some parts of their data. The architecture that we are establishing now with LANSA Integrator allows for that. The Web service is ready, whether it is used by a sales rep or by a customer."
Today we only use Web services between our internal business systems, but in the future we may want to give customer access to some parts of their data
Company and System Information
- Truvo Belgium, named Promedia until September 2007, is Belgium's leading local search and advertising provider. Truvo Belgium's head office is located in Antwerp and it has several regional offices through the country. Truvo covers all of Belgium and publishes its phone directories in Dutch and French. With a volume of 4.5 million copies the printed Golden Pages directory is the most widely distributed reference work in Belgium. The online versions attract nearly 2 million unique visitors every month. Along with the goldenpages.be and whitepages.be Web sites, Truvo Belgium also offers search engines on the Web sites and portals of business partners. Truvo's directories are also available on CD, DVD, via Digital TV and via an MSN Chatbot. Truvo Belgium employs 800 people.
- For more information visit: www.truvo.be
- Truvo Belgium uses a System i model 530 which regional offices access via leased lines. The Web services run in an Apache Tomcat environment. The IT team that looks after the Golden Pages production, consists of six business analysts, eight LANSA developers, two .NET developers for ProPricing/Profolio and four quality control/testing staff. Operational support is a separate division.