LANSA has been delivering Product Information Management and GDSN solutions since 2001. Our partnership with Blue Software demonstrates LANSA’s commitment to providing users with the correct content from the proper system of record.
Blue Software develops Brand Lifecycle Management software to help Consumer Products (FMCG/CPG), Life Sciences, and Retail companies achieve global visibility into the business processes that drive the execution and compliance of their brands efficiently across media worldwide. Its robust, enterprise-level software-as-a-service (SaaS) platform Blue enables more than 81,000 users and 3,100 companies worldwide to work smarter every day with automated workflow, online proofing, digital asset library and additional modules.
There are many common accounts leveraging the best of breed solutions from both LANSA and Blue Software. This partnership will provide these customers the ability to manage their digital information and associated meta data in their system of truth – Blue Software – and pass these associated attributes to their centralized Product Information Management solution from LANSA via secure web services. This dynamic communication channel enables users to take advantage of workflows and processes already developed in their existing systems and ultimately share these approved and current product details with trading partners and consumers.