CPG / MANUFACTURING MARKET

We know that each market faces unique business challenges. That’s why LANSA Data Sync Direct is different.

Synchronization is the key to improving supply chain efficiency in the CPG / Manufacturing industry

LANSA Data Sync Direct is fully aligned with the requirements and supporting attributes for the FMCG (Fast Moving Consumer Goods) industry to support GDSN participation. LANSA works directly with GS1 member organisations worldwide to help define and promote GDSN standards in this key market sector.

All across the supply chain, efficient online transactions and communications are replacing manual processes, which includes new item introduction at many retailers. More accurate data and less human intervention in everyday processes help reduce costs, maintain consistency and increase efficiency throughout the entire supply chain. The adoption of GS1 standards and the use of the Global Data Synchronization Network facilitate these improvements.

The result: better data quality, fewer out-of-stocks, quicker time to market, more satisfied retailers, and happier customers. The GS1 identification numbers (GTINs) also make product traceability more accurate and efficient in the case of a product recall.

What are the benefits?

In operational terms:

  • Your organization moves from manual processes to electronic information exchange
  • Reduction in the administrative burden, less (keying) errors
  • Better managed warehouse inventory
  • Optimization of your transportation logistics through tighter control

At the tactical level:

  • Increase your profitability by increasing billing frequency with less disputes
  • Less time for new product introductions
  • Better inventory management and optimized production
  • Increased reliability and scorecard results

In strategic terms:

  • Better opportunity to respond to the buying behavior of consumers
  • Improved customer service and retention
  • Participating retailers are working with the same product information entered one time

As Global Data Synchronization has become more widely adopted in the FMCG sector, it is seen as a prerequisite for the publication and consumption of item product data.

Features of LANSA Data Sync Direct for the FMCG sector

LANSA Data Sync Direct is a PIM designed to help you adopt GDSN standards. The following features are available directly out-of-the-box:

  • Provides all GDSN functionality
  • Certified connection to 1WorldSync data pools
  • Aggregation of different data sources
  • Real-time product data synchronization
  • Conditional workflows
  • Data validation engine
  • Digital Asset management
  • Reporting functionality
  • Management of user roles
  • ERP integration
  • User defined attributes
  • Configurable user interfaces
  • Basis for a Data Quality Management system that complies with the GS1 Data Quality Framework. For more information visit www.gs1.org/gdsn/dqf

Implementation of LANSA Data Sync Direct in a FMCG environment

In a FMCG scenario LANSA Data Sync Direct is implemented in the same way as any other retailer environment, using the standard 2-tier process – supplier publishes (supply-side) and the retailer subscribes (recipient). As with all LANSA Data Sync Direct implementations, the consumption and publication of product information can be point-point as well as via the GDSN.

For maximum efficiency and benefit it is recommended that all trading partners use the GDSN to ensure data quality through the use of GS1 standards, highlighted by leaders like Walmart and Kroger, whom have this support as a mandatory requirement. See the diagram below:

Data Sync Direct helps FMCG companies to send and receive sychronized product information via GS1 certified data pools