LANSA Data Sync Direct

GDSN and Product Information Management Software for GS1 Compliance

Synchronization is the key to efficiency for Foodservice supply chain optimization

Synchronization is the key to efficiency for Foodservice supply chain optimizationData Sync Direct is fully aligned with the requirements and supporting attributes for the Foodservice industry to support GDSN participation. LANSA is working directly with GS1 in multiple regions to help promote the adoption of GDSN in this sector.

With many significant issues such as sustainability, food safety, food wastage and cost savings facing the sector accurate and timely information is becoming increasingly important. The foodservice initiative helps businesses capture and share standardised information throughout their business to the benefits of their customers and their supply chain:

As a foodservice distributor, manufacturer, or operator, you can reduce inefficiencies in your supply chain by using GLNs and GTINs for product identification and by exchanging product information through the GDSN. Electronically scanning barcodes with GS1 numbers for inbound and outbound transactions can help you improve the way you manage and track inventories and reduce billing, ordering and/or shipment errors. Adopting and implementing GS1 Standards can also help improve your company's order-to-cash ratio, cash flow, transportation logistics, and/or overall efficiency. And it empowers all trading partners to trace products to specific manufacturer batches/lots and track production dates – facilitating faster recalls in the event of a foodborne illness outbreak.

Manufacturers and distributors can enable trading partners access to more accurate, complete information on your products. That makes it easier for trading partners to select the right products – and dramatically cuts down on product returns.

Operators can address local and federal requirements for menu-labeling and other nutritional regulations through better product and ingredient information. You can also identify items that address consumers' dietary needs and restrictions – and improve recipes and cook staff training through more accurate preparation instructions.

By sharing data efficiently through one network, manufacturers and distributors can accelerate speed to market and enhance customer trust around new or modified products. You can also reduce the time and resources required to use cross-reference tables or proprietary files. Further, sales professionals for distributors can spend less time updating product information and more time interacting with customers and addressing their needs.

Implementation of Data Sync Direct in a Foodservice environment

In a foodservice scenario Data Sync Direct is implemented to interact with both source data from foodservice product suppliers, and publication of source data to be consumed by other demand-side organisations, such as restaurants, bars/pubs, leisure facilities, caterers, etc. This is often referred to as a 3-tier GDSN implementation. This system is used in other sectors as well like Healthcare and Alcohol/Beverages.

As with all Data Sync Direct implementations, the consumption and publication of product information can be point-point as well as via the GDSN. For maximum efficiency and benefit it is recommended that all trading partners use the GDSN to ensure data quality through the use of GS1 standards. See the diagram below.

LANSA Data Sync Direct for Foodservice

LANSA is a member of the Foodservice GS1 US Standards Initiative that facilitates GS1 standards adoption for complete and accurate data in the United States foodservice industry. Information synchronized includes baseline product information (product attributes) to facilitate the aligned exchange of complete and accurate product information among foodservice manufacturers, distributors, and operators.

For more information on the US Food Service initiative visit: 1WorldSync Food Service. For information on Foodservice initiatives in your region, contact your local GS1 Member Organization.

GS1 Member organisations across the world are driving these initiatives in their respective territories. Some examples of action currently being taken are:


United Kingdom

GS1 UK is working closely with the leading food service companies to achieve their ultimate mission "Get the Right Product with the Right Information in the Right Place at the Right Time and at the Right Cost".

Working with organizations including Mitchells & Butlers, Compass, Sodexo, Whitbread, Brakes, 3663, Unilever, Molson Coors, and many others, GS1 UK has assisted in improving cost savings and increasing customer satisfaction by providing the right information within the Food Service sector.

GS1 UK hosts the Food Service Directors Group (FSDG), a strategic industry network working together to achieve a common approach to overcoming key sector issues and challenges. Membership is currently contained to the 10 largest companies within the sector. See

GS1 US Foodservice

United States of America

The three goals of the Foodservice GS1 US Standards Initiative are to:

  • Drive waste out of the foodservice supply chain
  • Improve product information for customers
  • Establish a foundation for improving food safety and traceability

The GS1 US Foodservice Standards Initiative was formed as a result of a strategic planning process facilitated by Future Perfect Consulting Services. During the process, presidents of foodservice manufacturers, distributors and operators and their supply chain leaders worked with GS1 US, GS1 Canada and Future Perfect to draft a timeline that individual companies could choose to employ in their voluntary adoption and implementation of GS1 standards.