LANSA Data Sync Direct

GDSN and Product Information Management Solutions for GS1 Compliance

Synchronization is the key to improve patient safety and supply chain efficiency

Synchronization is the key to improve patient safety and supply chain efficiencyData Sync Direct is fully aligned with the requirements and supporting attributes for organizations operating in the Healthcare sector to support GDSN participation. LANSA is working directly with GS1 across the globe to help promote the adoption of GDSN participation in this sector.

There has never been more of a need for data synchronization in healthcare than there is today. Hospitals now report that up to 20% of their supply chain costs are due to overheads associated with clearing up confusion caused by non-standardized product data across their operations. The same product can have different product numbers, different names and different spellings of the manufacturer name – making it difficult to order products and apply the correct discounts from their Group Purchasing Organization (GPO) contracts. Even ordering quantities can be confusing where an item ordered as an "each" could be a single item, or a dozen or more in a single box.

Adoption of Unique Device Identification (UDI) classification such as the GS1 system will:


Learn more about UDI (Unique Device Identification)

To learn more about how GS1 Standards – including the GTIN and the GS1 Global Data Synchronization Network™ (GDSN®), a single, synchronized data source for product information – will foster UDI regulation compliance across the industry, visit:

Implementation of Data Sync Direct in a Healthcare environment

In a healthcare scenario Data Sync Direct is implemented to interact with both source data from healthcare product suppliers, and publication of source data to be consumed by other demand-side organisations, such as other healthcare providers and/or hospitals. This is often referred to as a 3-tier GDSN implementation. This system is used in other sectors as well like Foodservice and Alcohol/Beverages.

As with all Data Sync Direct implementations, the consumption and publication of product information can be point-point as well as via the GDSN. For maximum efficiency and benefit it is recommended that all trading partners use the GDSN to ensure data quality through the use of GS1 standards. See the diagram below.

LANSA Data Sync Direct for Healthcare

LANSA is a member of the GS1 Healthcare US industry group that focuses on driving the adoption and implementation of GS1 Standards in the healthcare industry to improve patient safety and supply chain efficiency. GS1 Healthcare US brings together members from all segments of the healthcare industry to address the issues that most impact healthcare in the United States. This initiative will provide participants in each step of the healthcare supply chain with significant gains in efficiencies – including distributors, GPOs, healthcare providers, industry associations, manufacturers, pharmacies and solution providers.

For more information on the Global GS1 Healthcare initiative visit: 1SYNC Healthcare site, or view the Roadmap (PDF).

GS1 Member organisations across the world are driving these initiatives in their respective territories. Some examples of action currently being taken are:

NHS United Kingdom

United Kingdom

NHS Chief Executive Sir David Nicholson has stated "We must make the best possible use of the huge spending power the NHS has. The NHS must share data so that we can see the prices that different organisations are paying for the same goods and services, and it must do more to make collaborative procurement a reality. I want to see Trusts publish all tender and contract information for contracts over £10,000, and I want to see good procurement practice spread quickly and effectively – in particular the use of GS1 coding." See for more information.


United States of America

GS1 US Applauds U.S. FDA for Releasing Draft Regulation Requiring Unique Device Identification System for Medical/Surgical Supply Chain. The regulation published on July 3, 2012, recognizes the GS1 GTIN as a valid unique identifier for medical/surgical products for every level of packaging. Siobhan O'Bara, vice president for healthcare, GS1 US stated "Organizations representing all aspects of the supply chain have been working together for many years to support UDI capabilities, and we are thrilled that the much-anticipated UDI draft regulation is now published. The industry is ready, willing and able to implement UDI to the benefit of patients, healthcare providers and manufacturers here in the U.S. and around the world." See for more information.

GS1 Australia


A GS1 Healthcare User Group has been established, comprising representatives from all parts of the Australian and New Zealand Healthcare supply chains. Open to all GS1 Australian and GS1 New Zealand members operating in the Healthcare sector, the group serves four main functions:

  • To provide Australian and New Zealand input into the work of the global GS1 Healthcare Group
  • Education of the Australian and New Zealand Healthcare industry participants regarding application of the GS1 System in Healthcare
  • To address and document Australian and New Zealand specific Healthcare issues and bring these to the attention of the global GS1 Healthcare group for incorporation into this group's work plan
  • Drive implementation of the GS1 System in the Australian and New Zealand Healthcare sectors.

See for more information..

Fortune 5

Fortune 50 Healthcare Company's Utilization of Global Standards


  • GLNs in place at end of 2010
  • Use Global Trade Item Numbers (GTINs) in place of proprietary product numbers by end of 2012
    • Assignment of GTINs to products
    • Bar codes on boxes
    • GTIN used in business transactions with partners (orders, invoices, shipments, etc.)
  • GDSN will be used for all product information exchange in 2012
  • Data Sync Direct chosen as single source of product information management in early 2012

Why Data Sync Direct?

Data Sync Direct was chosen as single source of product information management in early 2012

  • Allowed for robust product information management globally
  • Allowed for multiple sources of data to be aggregated, cleansed, maintained
  • Allowed for review / enhancement of data
  • Messaging with data pool(s) is handled by LANSA
  • Message history and status is visible
  • Workflow capabilities – facilitates automatic updates of product information both internally and externally (through use of the GDSN)
  • 1SYNC & SA2 WorldSync Partner – Global GDSN access
  • Oracle Validated Integrator Partner


  • Single repository for all product information
  • Multiple sources of product data – IBM mainframe (pipe delimited), SAP (IDOC), other ERPs (XML), other sources (tab delimited)
  • Requirements:
    • Capture, Maintain, Cleanse and Archive product data
    • Single automated process to be used by all divisions
    • International
    • GDSN for efficient exchange of accurate, complete and current product information globally