LANSA Data Sync Direct

GDSN and Product Information Management Software for GS1 Compliance

Data Synchronization encompasses the entire product data management process – from the moment a product attribute is conceived to how that product attribute will be used and consumed throughout every step in the supply chain process.

LANSA Data Sync Direct is an end-to-end Global Data Synchronization Network (GDSN) Product Information Management solution that caters to the needs of demand- and supply-side implementations. Data Sync Direct addresses the following mandates and trading partner requirements:

  • GDSN via 1WorldSync
  • Food and Drug Administration Global Unique Device Identification Database (GUDID)
  • EU Regulation 1169
  • Kroger Program Mercury

With Data Sync Direct, you can be assured of real-time synchronization with the GDSN via 1WorldSync and via direct data exchange with your trading partners for non-GDSN attributes.

White Paper: How to implement a GS1-compliant Data Quality Management System in FMCG

White Paper

How to implement a GS1-compliant Data Quality Management System in FMCG

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Product Information Management (PIM) SoftwareMeeting diverse needs with flexible options

Data Sync Direct is a Product Information Management (PIM) software system comprised of four key components:

Master Data Management

A part of LANSA's Master Data Management (MDM) approach is identifying each and every system and application where your product data is stored. Then a model is created that maps this information and specifies which source is the master; this is what we describe as master data policy setting.

Data Sync Direct contains a powerful integration engine that connects to all the identified systems and applications and maps that aggregated information into the PIM. As well as mapping, the policies are set for Create, Read, Update and Delete. Do you want the PIM to update master files and enterprise systems? You decide.

Data Sync Direct has been deployed at over 300 organizations and integrated with a multitude of enterprise systems across platforms such as: SAP, JD Edwards, BPCS, Aldata, Oracle, QAD, Lawson, Retalix, Retek and many others. Learn more about some of these installations.

Typical Supply-Side Integration
Typical Demand-side Integration

Data Quality Engine

LANSA Data Sync Direct's product information management helps you improve your data quality.When global mandates are implemented or a trading partner specific request changes, you need a solution that can quickly and cost-efficiently manage compliance. Adapting your own systems to align with standards places a heavy support burden on your IT resources – and if not maintained, can have serious consequences on data quality. That's why companies today are turning to Data Sync Direct.

Data Sync Direct applies intelligent field validation to ensure that the data stored in your systems meets specific standards:

Data Sync Direct eliminates hand-keying and re-keying of data and has built-in data normalization features that allow you to seamlessly maintain currency, units of measure and more. GS1 defines good quality data as complete, consistent, accurate, time-stamped and industry standards-based. By improving the quality of data, trading partner's reduce costs, improve productivity and accelerate speed to market.

Data Sync Direct lays a positive foundation for organizations adopting the GS1 Data Quality Framework. This framework provides an industry-developed best practices guide for the improvement of data quality and allows companies to better leverage their data quality programs and to ensure a continuously improving cycle for the generation of master data. It details the crucial processes and capabilities that help organizations improve their data quality and maintain sustainable good quality data output.

Product Portfolio Management

Product Portfolio Management is conducted using a simple interface that provides:

  • A single view of aggregated product information that can be used across the business. Here you can centrally manage information about products, with a focus on the data required to market and sell through one or more distribution channels.
  • A configurable workflow framework for automating and monitoring GTIN management throughout the enterprise.

Information accessed through the interface can be utilized by different parts of the business:

  • Detailed product descriptions with pricing for Sales
  • Product dimensional data for calculating freight costs for Logistics
  • Marketing materials and digital asset links stored in one location for the marketing team
  • Product hierarchies and relationships assist the product management department

The Product Portfolio Management interface is used to:

  • Provide a single view of up-to-date product information for all users
  • Generate custom product information views specific to a user's role in an organization
  • Provide links and references between internal product identifiers and GTINs
  • Store rich attributes, images and marketing copy that cannot be stored in ERPs or PLMs
  • Add and manage containment (package hierarchy) information
  • Alert Trading Partners of changes to product information
  • Normalize product data from multiple systems
  • Track historical item attribute changes and the source of the modification

Organizations benefit through:

  • Reduced product data-related errors and exceptions, through automated workflow and streamlined processes
  • Increased sales, through faster product introductions, improved time to market for catalogs, more efficient merchandising and channel management
  • Reduced time and cost of manual product data cleansing and normalization

Item Publication Management

Item Publication Management

The final component that makes up Data Sync Direct is the Item Publication Manager. While more organizations are opting to use the GDSN, there are very few (if any at all) that only use the GDSN for exchanging product information between trading partners. Data Sync Direct provides flexibility, easily presenting item details in the format requested by trading partners inside and outside of the GDSN.

In addition, Data Sync Direct can manage all product publication and subscription requirements, significantly reducing the amount of time and cost associated with managing the processes individually.

As well as supporting publish and subscription requests, Data Sync Direct allows supply- and demand-side organizations to send and receive product item data via EDI, XML and other data formats via multiple transportation protocols or via product portals.

Using this approach for product data publication accommodates any size business regardless of the number of product lines, GTINs, or trading partners.

Download the Data Sync Direct data sheet (PDF 1,009KB)