John Wiley & Sons Australia Ltd, a wholly owned subsidiary of John Wiley & Sons Inc of New York, is a leading publisher of educational and non-fiction titles in the Asia Pacific region. John Wiley uses LANSA for many of its business process solutions, including for its B2C and B2B eCommerce Web sites, its book publishing and permissions workflow automation systems, and LANSA Integrator for seamless information exchange with Linux systems and a Java based e-payment solution.
Richard Ciechanowski, John Wiley Australia's Manager Information Technology, says "Using LANSA we are in a position to rapidly develop solutions and easily integrate new technologies into our system. This allows us to respond more quickly to the needs of customers and more properly target our customer base. LANSA helps us to make it happen and to stay in front."
- Challenge of growing the business
- Closer Relationships with Booksellers
- Closer Relationships with Consumers
- Increased Productivity
- Company and System Information
Challenge of growing the business
"The publishing industry is very challenging and competitive. In an environment of rapid change, ideas generation, innovation and the discovery of new revenue streams have never been so vital," says Ciechanowski.
"Just 5 years ago, technology innovation was simply not a high priority of the Australian book publishing industry culture. But things have changed. International competition is growing; the rate of knowledge accumulation and technological development is growing; and our industry is responding to customer demand for new products and services faster. The traditional business model of relying on a market niche for decades is over."
"Today e-content constitutes only a small percentage of our revenue stream, but this is growing rapidly. Educational publishers are now using technology as a bargaining chip when wooing new customers. Users of our text books now expect companion Web sites and CD-ROMs. New players are challenging traditional educational publishers."
"An added challenge in the educational publishing industry is that publications can quickly become out of date. Within our Professional Reference and Trade Division, we currently promote approximately 500 new titles per month."
"We have set ourselves ambitious goals to increase revenue and maintain strict control over operational costs. To achieve this we have identified opportunities for closer relationships with our customers by delivering valued added products and services. We also need to focus on refining and rationalizing business processes, thus increasing resource productivity."
"During the last two years we have used LANSA to extend and modernize our Synon and iSeries-based core systems. Although we share iSeries and LANSA solutions between our locations worldwide, due to specific Australian market demands we developed our eBusiness solutions from the ground up."
Closer Relationships with Booksellers
"We currently service 25,000 customers, who vary from online single item purchasers to school suppliers, bookshops, bookshops located on university campuses to high street super stores," says Ciechanowski.
"Our representatives work tirelessly to keep these customers up to date with face-to-face contact and road shows. But with customer numbers and new title releases rapidly growing, the business required a Web site which could service the day to day queries of our bookseller customers and allow for another contact point."
"eCustomer is our LANSA-based B2B site which offers booksellers a 24*7 direct interface to our production iSeries. This gives real-time information in response to the majority of queries. This site allows account customers to find the price and availability of any title, track their orders and query invoice and account information, or request statements and invoices to be emailed in PDF format within minutes."
"Soon eCustomer will also offer downloads with book cover images and rich content such as table of contents and author overview. Customers will be able to choose which download format is required such as CSV, Tab Delimited, BISAC, ONIX or XML. LANSA Integrator allows our customers to seamlessly download content via our iSeries Web site from any server that may lay beneath."
"The entire solution was written in LANSA and runs online from our production iSeries."
"LANSA fits in our layered platform approach that allows for scalability. We have our iSeries and LANSA based eBusiness systems at the top. Beneath that we have Linux machines that contain book cover images, publications and other rich content that is likely to rapidly increase in volume as the nature of publication evolves. LANSA Integrator seamlessly joins our iSeries business system together with whatever box we may be using for our publications and rich content."
LANSA seamlessly joins with Linux or any other server
Closer Relationships with Consumers
"The educational market is heading towards electronic content and a Web site to deliver this content to consumers is critical to growing market share," continues Ciechanowski.
"eCatalogue, our LANSA-based B2C site for school students and teachers, provides a complete online catalogue with in-depth title information. The external user is able to search by study or subject area, year/level and by new/upcoming titles or all titles. Our titles are supported within subject areas, which include student project sheets, news bulletins, puzzles, surveys and lecturers resources. ‘Quizmaster', another section of the site, offers learning-by-entertainment with subject specific quizzes hosted by a smart-alec robot. Of course there is a shopping cart facility within all sections of the site."
"The Jacaranda Press imprint site is our first eCatalogue implementation, with an expanded list to follow."
"eCatalogue draws information from our production AS/400 and Linux Servers using LANSA Integrator and internally developed Java. The concept of a single source of information is strictly adhered to, ensuring no duplication of data or business rules, hence reducing our development costs and turn around times."
"For credit card authentication, we use QSI Client Class, a Java-based solution for secure e-payments. LANSA e-Payment Integrator lets us access this Java-based solution directly from our Synon, RPG and LANSA applications."
"Online Study', currently in development, is another B2C site and will offer a subscription-based online tutorial service."
"In the development of locally produced publications and promotional material, process rationalization is critical. In the past, editorial and production resources had to use labor-intensive paper-based systems to share information."
"Using LANSA we developed a highly sophisticated collaborative, workflow automation system for our Publishing Project and Evaluation Processes (PPEP). PPEP introduced a new level of collaboration, covering phases such as Project initiation by editorial staff, Project specification, Competition, Authors and ROI/Cost estimation."
"PPEP also includes a workflow automation engine for the approval process required by Editorial, Promotion, Revenue Divisions, Financial and Managing Directors. Once approved, the system allows for the collation of schedules by Publisher, Art Promotions and Manufacturing and status updates for a multitude of internal and external resources."
"We replaced another paper-based process with ePermissions, a password secured LANSA-based browser solution. Every third party text or image we use in a book requires permission and the usage to be highlighted within an acknowledgement section of that book."
"In the past editorial staff used a labor intensive paper-based system, which was shared between authors, editors, permissions officers, art and promotion, manufacturing and external photo libraries, newspapers and other publishers. Some of these parties may work from home offices or remote locations."
"ePermissions allows relevant parties to record and track individual image and text permissions more efficiently. The system allows for a collaborative review and selection process, and, once selected, automatically generates a request for quotation or purchase order. All outgoing correspondence is stored in DB2/400 format, and can be distributed in multiple formats, or reviewed online in HTML format to save redistribution to multiple parties in Word or PDF format. Incoming correspondence is catalogued within the same repository. This is all handled by LANSA and some smart Java development."
"Our PPEP and ePermissions systems have reduced the costly double handling of information which occurred in previous paper based systems. Now all information is stored in a central source that can be accessed by relevant parties."
"Record keeping has improved, because the system allows for instant updates on production schedules, identification of copyright owners and other source information."
"Research time has been drastically reduced, which enables us to process both incoming and outgoing requests more rapidly and efficiently. The system provides a more accurate basis from which cost predictions and budget estimates can be drawn for book development and reprints."
"Over the last twelve months we have nearly doubled the local production of books without increasing our resource requirements within our Permissions department. But it is not just about saving costs, we now have shorter turn around times which is becoming critical in the marketplace."
We doubled the production of books without increasing our resource requirements
"We are determinedly customer focused. This has been recognized by JWA receiving the Australian Campus Book sellers Association Tertiary Publisher of the Year 2001" award and by the Australian Publishers Association for "School Publisher of the Year" award for 2000 and 2001."
"We are recognized as a clear industry leader as well, for our eBusiness and Internal systems. We have significantly improved our productivity, efficiency and responsiveness for very little cost outlay. Highlighting customer solutions need not mean high levels of financial investment. LANSA, being the foundation of this development, has given our company a vehicle to ensure we are able to stay ahead of our competition and ensure this will continue as our requirements change and revenues grow."
Company and System Information
- John Wiley & Sons Australia, Ltd (JWA) was founded in 1954 and is the Australian, wholly-owned subsidiary of John Wiley & Sons, Inc. of New York, whose origins go back over 190 years. JWA's head office is situated in the Brisbane, Queensland with offices in Sydney and Melbourne.
- JWA uses an IBM AS/400 Model 720 for its operational system, an AS/400 170 for one of it's Firewalls and Linux servers for static page retrieval.
- For more information visit www.johnwiley.com.au
- John Wiley & Sons, Inc., is a global publisher with publishing, marketing, and distribution centers in the United States, Canada, E urope, Asia and Australia. Headquartered in New York, Wiley has more than 2,500 employees worldwide and 2001 revenues exceeded $US 613 million.
- For more information visit: www.wiley.com