We know that each market faces unique business challenges. That’s why LANSA Data Sync Direct is different.
LANSA Data Sync Direct is fully aligned with the requirements and supporting attributes for the FMCG (Fast Moving Consumer Goods) industry to support GDSN participation. LANSA works directly with GS1 member organisations worldwide to help define and promote GDSN standards in this key market sector.
All across the supply chain, efficient online transactions and communications are replacing manual processes, which includes new item introduction at many retailers. More accurate data and less human intervention in everyday processes help reduce costs, maintain consistency and increase efficiency throughout the entire supply chain. The adoption of GS1 standards and the use of the Global Data Synchronization Network facilitate these improvements.
The result: better data quality, fewer out-of-stocks, quicker time to market, more satisfied retailers, and happier customers. The GS1 identification numbers (GTINs) also make product traceability more accurate and efficient in the case of a product recall.
In operational terms:
At the tactical level:
In strategic terms:
As Global Data Synchronization has become more widely adopted in the FMCG sector, it is seen as a prerequisite for the publication and consumption of item product data.
LANSA Data Sync Direct is a PIM designed to help you adopt GDSN standards. The following features are available directly out-of-the-box:
In a FMCG scenario LANSA Data Sync Direct is implemented in the same way as any other retailer environment, using the standard 2-tier process – supplier publishes (supply-side) and the retailer subscribes (recipient). As with all LANSA Data Sync Direct implementations, the consumption and publication of product information can be point-point as well as via the GDSN.
For maximum efficiency and benefit it is recommended that all trading partners use the GDSN to ensure data quality through the use of GS1 standards, highlighted by leaders like Walmart and Kroger, whom have this support as a mandatory requirement. See the diagram below: