Healthcare Market

We know that each market faces unique business challenges. That's why LANSA Data Sync Direct is different.

Synchronization is the key to improving patient safety and supply chain efficiency

There has never been more of a need for data synchronization and standardization in the healthcare industry than there is today. Hospitals now report that up to 20% of their supply chain costs are due to overhead associated with clearing up confusion caused by non-standardized product data across their operations.

In parallel to the global standardization of product attributes, the U.S. Food and Drug Administration (FDA) implemented a law requiring healthcare manufacturers to register their products with unique device identifiers (UDI) in the FDA GUDID registry. The competitive market landscape combined with stringent regulatory changes, increased demand for patient safety and accurate, transparent product information are driving healthcare companies to evaluate their current master data management processes. In response, companies are seeking to implement a robust Product Information Management (PIM) solution to aggregate item information in one centralized location and publish the same information to their supply chain and regulatory agencies.

LANSA Data Sync Direct makes it easy to manage product information from multiple sources and comply with global data standards, the FDA UDI mandate and internal data quality initiatives – integrating and automating every step of the process from the creation of a product to its appearance in a trading partner catalog.

The powerful Product Information Management capabilities of LANSA Data Sync Direct allow all GDSN Market Data, including product images, and additional company attributes to be managed in a single platform.

Data Sync Direct provides:

  • Machine-to-machine connectivity to enterprise data and the GDSN/FDA via 1WorldSync
  • Quick configuration and implementation, with built-in validations against GS1 and FDA mandated standards
  • Both recipient and supplier-side synchronization options
  • Conditional workflow engine ensuring the effective management of data quality
  • Aggregation of content from multiple back end systems and data sources

Implementation of LANSA Data Sync Direct in a Healthcare environment

LANSA Data Sync Direct is implemented to interact with both source data from healthcare product suppliers and publication of source data to be consumed by recipient organizations like the FDA and other healthcare providers and/or hospitals.

In addition, LANSA Data Sync Direct supports standards bodies, including GS1, whom have established the Global Data Synchronization Network (GDSN) to enable supply chain partners the ability to send and receive synchronized product information via GS1-certified data pools at any time, from anywhere in the world.

Below is an example of how Data Sync Direct might sit in your enterprise to aggregate, validate and communicate your item details and associated messages with the FDA and your partners:

Data Sync Direct helps healthcare companies to send and receive synchronized product information via GS1 certified data pools

LANSA is a member of the GS1 Healthcare US industry group that focuses on driving the adoption and implementation of GS1 Standards in the healthcare industry to improve patient safety and supply chain efficiency. GS1 Healthcare US brings together members from all segments of the healthcare industry to address the issues that most impact healthcare in the United States.This initiative will provide participants in each step of the healthcare supply chain – distributors, GPOs, healthcare providers, industry associations, manufacturers, pharmacies and solution providers – with significant gains in efficiencies.

GS1 Member organisations across the world are driving these initiatives in their respective territories. Some examples of action currently being taken are:

United Kingdom

NHS Chief Executive Sir David Nicholson has stated "We must make the best possible use of the huge spending power the NHS has. The NHS must share data so that we can see the prices that different organisations are paying for the same goods and services, and it must do more to make collaborative procurement a reality. I want to see Trusts publish all tender and contract information for contracts over £10,000, and I want to see good procurement practice spread quickly and effectively – in particular the use of GS1 coding."

United States of America

GS1 US Applauds U.S. FDA for Releasing Draft Regulation Requiring Unique Device Identification System for Medical/Surgical Supply Chain. The regulation published on July 3, 2012, recognizes the GS1 GTIN as a valid unique identifier for medical/surgical products for every level of packaging. Siobhan O'Bara, vice president for healthcare, GS1 US stated "Organizations representing all aspects of the supply chain have been working together for many years to support UDI capabilities, and we are thrilled that the much-anticipated UDI draft regulation is now published. The industry is ready, willing and able to implement UDI to the benefit of patients, healthcare providers and manufacturers here in the U.S. and around the world.


A GS1 Healthcare User Group has been established, comprising representatives from all parts of the Australian and New Zealand Healthcare supply chains. Open to all GS1 Australian and GS1 New Zealand members operating in the Healthcare sector, the group serves four main functions:

  • To provide Australian and New Zealand input into the work of the global GS1 Healthcare Group
  • Education of the Australian and New Zealand Healthcare industry participants regarding application of the GS1 System in Healthcare
  • To address and document Australian and New Zealand specific Healthcare issues and bring these to the attention of the global GS1 Healthcare group for incorporation into this group's work plan
  • Drive implementation of the GS1 System in the Australian and New Zealand Healthcare sectors.
Fortune 500

A Fortune 50 Healthcare Company's use of LANSA Data Sync Direct

Company Background

  • Global Location Numbers (GLNs) were put in place at end of 2010 for each of the company’s nine divisions
  • Global Trade Item Numbers (GTINs) were used in place of proprietary product numbers, completed in 2012, and included:
    • Assignment of GTINs to products
    • Bar codes added to boxes
    • GTIN used in business transactions with partners (orders, invoices, shipments, etc.)
  • Global Data Synchronization Network (GDSN) has been used for all product information exchange since 2012

Why LANSA Data Sync Direct?

  • LANSA Data Sync Direct was chosen as single source of product information management because LANSA provides a robust product information management solution globally
  • Supports compliance for FDA GUDID including validation and submission
  • Enables multiple sources of data to be aggregated, cleansed and maintained
  • Allows for review/enhancement of data
  • Manages all messaging with the 1WordSync data pool, including full audit history for attributes, messages and workflows
  • Facilitates automatic updates of product information both internally and externally (through use of the GDSN) via streamlined workflow capabilities
  • 1WorldSync Partner – Global GDSN access

Implementation Successes

  • Developed a single repository for all product information
  • Supports multiple sources of product data – IBM mainframe (pipe delimited), SAP (IDOC), other ERPs (XML), other sources (tab delimited)
  • Met project requirements including:
    • Met FDA deadlines for publication of medical devices
    • Capture, maintain, cleanse and archive product data
    • Single automated process to be used by all divisions
    • International
    • GDSN for efficient exchange of accurate, complete and current product information globally