Web Solutions

Is your website driven by Business Strategy, integrated into your ERP systems and neatly managed by your Creative team? Not quite? We design and build web-sites and single-page apps using frameworks that embrace technology… and your brand.

Omni-Channel

Whether acquiring forklifts or forks, people follow their own path to make buying decisions. Smart organizations recognize this, and support a seamless customer experience across all physical and electronic channels. The result is a Customer that is informed, enthused, eager to return, and will refer others. Organizations that ignore certain channels, because they’re secure that their industry is different, risk losing market-share to enlightened competitors.

Omni-channel solutions

Four categories of web sites

We build websites in four categories, but excel at integrated web sites with advanced business functionality, including that which enables omni-channel user experiences for our client’s staff, partners and customers.

Informational

Informational websites are online brochures with largely static content and no functionality.

Social/Community

Social/Community websites have multiple contributors including the public. Content is dynamic.

Transactional

Transactional websites support B2B/B2C functionality, integrated into back-end ERP systems.

Back Office

Back Office websites offer staff and partners core line-of-business functionality via web interfaces.

Only possible through integration

An omni-channel user experience is only possible through extensive integration of various operations and systems. Looking at the graphic above, a company typically has a Call Center system for Voice, a CMS system for Web, Android and iOS mobile aps, POS technology in its stores, an ERP, an Accounting system, and perhaps a cloud-based Sales system.

Many of our customers look to us to help them bridge these system silos, so that transactions flow, operations are transparent, decision support data is combined, and users have a seamless experience.

Web Responsive

Websites must provide a great user experience for all device types. Users not only expect websites to look good on their device, they appreciate it when websites take advantage of native device features like gestures and geolocation. Clean design and thoughtful conveniences combine to leave a lasting positive impression on a user – about the website and the organization it represents.

We help our clients establish stunning visual layouts, seamless user experiences and integrated functionality, all powered by infrastructure that they can manage long after the website is launched.

Our web site use responsive web design

User Experience Design Process

Whether for consumers, partners or staff, design of the User Experience (UX) is paramount. Websites are an expression of an organization’s brand, personality and culture. We believe that functionality should never exceed form. Our process places UX design best practices within the broader goals of our client’s project, to satisfy all stakeholders.

User Experience Design Process

Not Just a Pretty Face

It is rare that our clients merely want a new marketing-only website. Users expect to interact and integrate with all websites as robustly as they do with top sites like Google, YouTube, Facebook and Amazon.

Transactional, Integrated

Websites must encourage interaction with the target audience. This is achieved through registration, personalization, social integration, unified security schemes and seamless access to functionality through web services or device interfaces.

eCommerce

We have a long history of delivering rich e-commerce applications to help our clients gain a competitive advantage. With the right combination of business and technical expertise, we’ll build or renew your B2B / B2C / B2B2C solutions.

Single Page Apps

Sometimes users benefit from all web content and functionality served on a single web-page. This gives the feeling of a desktop application, but uses modern web infrastructure including AJAX, JSON and JavaScript frameworks. We take additional care to ensure that web crawlers can navigate the page, so SEO is not sacrificed.

Self-Management

Our clients love us, but they don’t want to rely on us forever! Most of our customers have IT resources and marketing departments equipped to inherit the management of their websites post-launch. Before we step aside, we ensure that our clients are comfortable monitoring the site, managing content, and using analytical tools to measure user activity and various success metrics.

Frameworks

Websites must encourage interaction with the target audience. This is achieved through registration, personalization, social integration, unified security schemes and seamless access to functionality through web services or device interfaces.

SEM, SEO, SMO, SEA, Analytics

Search Engine Marketing (SEM) is a practice that includes Search Engine Optimization (SEO), Social Media Optimization (SMO) and Search Engine Advertising (SEA). When combined with great content and functionality, SEM plays a huge role in drawing and retaining the types of visitors that an organization wants – in most cases, that’s those that can be converted to customers.

Be Google Friendly

As Google is the dominant search engine, digital marketing is largely about building a relationship with Google. This means producing great and unique content with intuitive navigation that presents well on all devices. It also means respecting that Google is not likely to be fooled by purchased back-links, repeated content, hidden text and other tricks aimed at raising a site’s ranking. Instead, we help clients use Google Webmaster Tools and other resources to promote a synergistic relationship between organizations.

Analyze before AdWords

Before considering a Google AdWords campaign or any other SEA strategy, organizations need to do their homework. Think like your target customer. What search string might they use? Where are they located? What device are they using? We help our clients (and prospects) understand their public profile in the very early stages, before using SEM techniques. AdWords are a very valuable tool, but should generally be employed after addressing content and SEO.

Web site analytics

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